
Jesus M. Fernandez, REALTOR® 786-553-7530
Morris Williams Realty: 888-326-3949


There is no town like my hometown! I have it all here!

FOR SALE BY OWNER
TIPS - Continued
What you must know, when selling your home privately!
SAFETY & SECURITY
As a For Sale By Owner, you will need to take precautions that safe-guard and protect your family's safety.
For your protection and security, follow these common sense rules. Don't become a victim of crime!
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If someone knocks on your door, explain that its not a good time, and to call you to make an appointment. Don't let anyone in your home without you knowing beforehand, who they are. NO EXEMPTIONS!
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Establish a screening process. Ask buyers to send you a copy of their driver's license. Prudent agents do this as pre-cautionary measure, to avoid becoming victims of crime, and you should too!
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Never show the property while you are alone!
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When taking appointment calls, ask for proof of their purchasing qualifications, before agreeing to show your property.
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Ask callers to email you their Pre-Approval Letter from their lender and a bank statement showing "Proof of Funds", in order to determine their legitimacy and purchasing ability. If they fail to provide their personal identification or purchasing qualifications, be very weary!
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Control the movement of the potential buyer(s) once inside your residence. Don't let anyone, including children wander around the property without you or someone else in the home.
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Before any showing, safeguard jewelry, valuables, electronics, medications, firearms, expensive perfumes or colognes and other personal items of monetary or personal value.
WHAT YOUR MUST KNOW AS A PRIVATE SELLER!
The following information presented below, may be a an eye opener, and we hope that its received in the same neighborly spirit, in which its offered. Our intention is not to dissuade you or discourage you from going at it alone, but rather to fully inform you, so you can make educated decisions and avoid making costly selling mistakes. An informed seller nets more from a sale, with our without a real estate broker!

"An investment in knowledge pays the best interest."
-Benjamin Franklin

Don't become a victim of crime!
HARD TRUTHS
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The great majority of buyers feel intimidated when the owner is present. There is a psychological component to a buyer viewing a property that agents know too well. Buyers do not feel comfortable with the owner being there, since they are not free to express opinions or examine the seller’s personal spaces.
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Real estate agents will avoid showing your property. Brokers may call and ask if you are cooperating, but they will rarely show the property to a prospect, since they run the risk of the buyer contacting the seller directly.
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Sales by private property owners accounted for only 5% of all home sales, an all-time low. Ninety-one percent of sellers sold with the help of a real estate agent.
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The typical FSBO home sold for a median of $360,000, compared with $425,000 for homes sold with an agent.
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Agents list their personal properties on the MLS. The vast majority of agents rely on other agents to help them find a buyer for their properties.
Source: National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers (transactions from July 2024 through June 2025). NAR also notes that FSBO homes are more often lower-priced properties, including mobile homes and homes in rural areas, which helps explain part of the price gap.

AVOID THESE COMMON MISTAKES BY PRIVATE SELLERS
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Overpricing — This is the most common mistake. It scares off buyers and prolongs the sale. Price your property to the market, and it should sell if other factors, such as condition, have been taken into consideration.
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Underpricing — This is the second most common mistake among private sellers. Price your property to the market so you do not leave money on the table.
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Ineffective marketing — This prolongs the sale because of limited market exposure and fewer potential buyers seeing the property.
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Failing to qualify the buyer — Not doing so typically results in a failed sale, since the buyer may not be able to purchase. Call the buyer’s lender before entering into a legally binding contract.
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Poorly handling property inspection issues — This can lead to the buyer walking away or reopening price negotiations.
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Accepting a low appraisal — If the appraiser uses an incorrect comparable, or if other comparable sales are left out of the report, the result can be a low appraised value. Without access to local sales information or experience contesting the appraisal, you can undersell your home.
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Incomplete paperwork — This is a common oversight. Even one missing form or legally required disclosure can result in an expensive buyer lawsuit after the sale closes.
STATISTICALLY, THE ODDS ARE AGAINST YOU,
BUT DON'T GIVE UP!
You should know that the historical statistics are against you. According to the National Association of Realtors (NAR), 95% of all For Sale By Owners eventually hire an agent to sell their property. Roughly 5% of al properties sold in the U.S., are sold privately or without a broker, and of these, about 30- 40% are sold to a family member or a friend.
WHY ARE REALTORS SO SUCCESSFUL SELLING PROPERTIES?
When compared with homeowners selling privately, real estate agents typically come out ahead in two important ways: how quickly the home sells, and how much more the seller can actually net.
Why? Agents have specialized training, access to cooperating brokers through the Multiple Listing Service (MLS), and they sell property for a living. Naturally, that makes them more practiced at the process than a homeowner whose expertise is in another profession.

"Lost time is never found again."
-Benjamin Franklin
According to the National Association of Realtors, private sellers typically net much less, when selling on their own.

Realtors Unlock Opportunity
WHAT DOES A REAL ESTATE BROKER DO FOR SELLERS?
A professional real estate agent will handle all aspects of the sale and assist you with:
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Establishing the asking price.
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Selecting an effective marketing plan, based on your personal selling needs.
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Will suggest the terms to offer buyers and contract type to use.
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Calculate your selling expenses.
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Calculate the approximate equity you have in your home.
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Suggest a Closing Agent. (title company or attorney)
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Prepare all markerting materials and make the sale public.
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Perform buyer or agent buyer screenings before setting appointments.
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Schedule showings with buyers and/or agents.
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Show the property and sells its prominent features.
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Negotiate price and terms.
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Write up contract for execution.
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Secure all required signatures.
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Account for the buyer's deposit.
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Follow-up to ensure that the buyer has officially applied for the loan, by deadline.
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Coordinate the buyers inspection appointment.
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Handle any issues with he inspection report, to avoid renegotiating the sales price or having the buyer walk-away from the purchase.
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Coordinate and schedule the property's survey, if one is required.
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Coordinate the appraisal date, to make the property available for evaluation, by the buyer's appraiser.
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Contest appraisal results, if the value is lower than the agreed to price.
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Follow-up with buyer's lender regularly, to ensure that the loan commitment date will be met.
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Communicate with the Closing Agent regularly, to make sure the seller's and buyer's sides of the transaction are going smoothly.
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Keep all parties to the transaction advised on the progress of the sale and report any issues to the parties to the transaction.
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Confirm loan commitment with buyer's lender, by deadline.
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Confirm with title agent, that there are no issues with the title to the property and that the buyer will be able to purchase title insurance.
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Overcome any closing delays.
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If required, write up any extensions to the closing date and gather all required signatures.
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Review the Closing Statement with seller for errors.
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Coordinate the date and time of the closing with all parties to the transaction.
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Attend the closing with seller, to provide assistance and guidance.
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Confirmation that seller has received funds from the sale.
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Close the sale.
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Update the MLS system that the sale has closed.
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File all regulatory paperwork.

If you have any questions regarding your private sale, you can always call us, free of any obligation. We are your neighbors and would like for you to succeed! Remember that you can post your home on our Community Board, to give your property additional market exposure. SEE POSTING GUIDELINES

Call now for a private consultation, about your personal selling situation.
