Jesus M. Fernandez, REALTOR® 786-553-7530
Morris Williams Realty: 888-326-3949
There is no town like my hometown! I have it all here!
WHAT IS A POCKET LISTING?
SOME PEOPLE SAY, IT’S A CLEVER WAY TO SELL A PROPERTY PRIVATELY!
...OTHERS SAY, IT’S A SAVVY WAY TO SELL REAL ESTATE!
Are you clever and savvy ?
Perhaps, both?
A pocket listing is a property for sale that isn’t listed on the local Multiple Listing Service (MLS) or publicly advertised online. It’s an alternative way to sell real estate in the United States. Currently, about 10% of U.S. property sales are pocket listings, chosen by savvy sellers for compelling reasons that prioritize privacy and strategic marketing.
What are The Advantages of Selling Privately, Using a Pocket-Listing Contract?
Unlock the power of a pocket listing, the ultimate game-changer for savvy sellers! This exclusive strategy lets you put your property on the market discreetly, without broadcasting it on the MLS or across the internet. Whether you’re aiming to sell fast, planning a future sale, or testing the waters with a bold “make-me-move” price, a pocket listing gives you control. You can gauge buyer interest at your ideal price without the risk of your property sitting too long on the open market and losing its shine.
Celebrities and high-net-worth individuals love pocket listings for their privacy and precision, showcasing their homes only to pre-vetted, serious buyers ready to make a deal. This keeps their properties from becoming a free-for-all tourist stop for unqualified browsers. But here’s the best part—you don’t need fame or fortune to tap into this elite approach! Discover the unbeatable benefits of selling privately and make your property stand out as the star of a discreet, high-impact sale. Embrace the pocket listing revolution and sell smarter today!
What are the disadvantages of selling off-market or as a pocket listing? Like most strategies, pocket listings come with both advantages and drawbacks. This approach isn’t ideal for everyone, especially those needing a quick sale. By design, pocket listings limit exposure to a broad pool of potential buyers, including those who might be willing to pay a premium. Marketing is intentionally discreet, restricted to the listing brokerage’s network or the agent’s select group of past and prospective clients, rather than being advertised publicly.
Basically, there are three types of private sellers. Each has a different reason for listing their properties for sale, off-market. However, they all have one thing in common. They understand the dynamics involved, when selling real estate. They are practical and smart! See below to learn about the type of seller you are or could be.
Strategic Testing- Market Seller
This savvy property owner isn’t necessarily eager to sell today but knows the value of testing the market before committing to a public listing on the MLS. Having likely sold properties before, they understand the advantage of gauging buyer interest to see if their desired price is achievable now. If they can secure their ideal price without the hassle of an open-market sale, it’s a win-win! This approach can even spark the excitement of a new chapter, free from the pressures of a public sale.
For sellers in no rush, a pocket listing is a compelling choice. It shields their property from public scrutiny, ensures privacy, and prevents the stigma that can arise when a property is priced too high and lingers on the MLS beyond the average days on market. These practical, forward-thinking sellers are open to selling now—if the price is right—and are well-versed in their options, making strategic moves to maximize their outcome.
The Quick-Sale Strategist
This sharp seller knows that value drives fast deals and has likely sold a home or two before. They understand that to sell swiftly, pricing their property competitively is key. By opting for a pocket listing, they instruct their real estate agent to discreetly market it to a select client list, bypassing the Multiple Listing Service or an open-market sale. These sellers prioritize privacy, sidestepping the hassle and constant disruptions of buyer showings.
What sets them apart? They’re savvy enough to price their property below market value, leveraging lower commissions to offer buyers an irresistible deal. This strategic move makes their property stand out against the competition, attracting serious buyers fast. By passing on commission savings, they seal the deal quicker while still achieving their desired outcome. For the quick-sale strategist, it’s all about speed, smarts, and securing the sale on their terms!
Ready to unlock the exclusive benefits of selling your property privately? Contact us today or click below to schedule a confidential consultation!
Our expert team is dedicated to maximizing your next real estate transaction while prioritizing your privacy every step of the way.
Don’t miss out—take control of your sale and discover the power of a pocket listing now!
The Make-Me-Move Mastermind
Meet the ultimate pocket-listing powerhouse—the Make-Me-Move seller! This brilliantly strategic seller is always a step ahead, planning to sell their property in a year or two but open to moving now if the price is right. Like the market-testing seller, they know the game and choose to list privately with a broker early on, reaping the rewards of a pocket listing before hitting the open market. Why? It’s all about control and opportunity!
By testing the market discreetly, they gauge whether their broker can secure a buyer willing to meet their dream price—without the risk of their property being stigmatized by sitting too long on the MLS. This approach also lets them vet their agent’s performance over time, ensuring they’re ready for the open market if needed. If a buyer steps up with the right offer, they can seize the moment or hold out for later—no pressure, all power.
Staying in sync with their broker, these sellers gain insider insights into their property’s value and neighborhood market trends, sharpening their ability to navigate up or down markets like pros. Smart, shrewd, and always in command, these savvy sellers dare buyers to “make them move” with an offer too good to refuse. This is real estate mastery at its finest!
MULTIPLE LISTING SERVICE (MLS) REQUIREMENTS
When choosing to list your property as a pocket listing, you will need to provide written authorization to your broker, explicitly opting out of public marketing. The Multiple Listing Service (MLS) enforces policies such as the "Clear Cooperation Policy" to safeguard against unfair housing practices and ensure sellers are fully informed of all available selling options when working with a real estate broker.
Due to copyright restrictions, we cannot display the Seller Opt-Out Form, Syndication Opt-Out Form, or Office Exclusive/Exempt Listing (MLS Exclusion) forms here. However, we are happy to provide these forms via email upon request and address any questions you may have.